Assign3: HTML Email Examples

Header

Naugh-tyfish I chose this first layout because I liked the simple use of color and line. This e-mail is simple in design but strong in content. I think it is important in design to minimize the layout features as much as possible, less is always more.

Apple I chose this second e-mail for similar reasons. Apple is a company known for its sleek design, in my opinion, apple designs are superior to all competitors. The simple white page with 2 colors is successful because the main focus is on what is important, the apple product.

Corbis I chose this Corbis layout because of the eye catching image used. Using an image that causes the viewer too look again, or longer is a very smart way to catch their attention so that they continue to read on. Directly below the image in the largest text (besides the company name) is the reason for the email: a sale. This email effectively gets their advertisement across.

Adobe This Adobe email makes a bold statement with an all black background. The average email has a white background so that contrast makes this ad especially successful. The large inspirational tag line grabs the readers attention. If they didn't already know what Adobe products were, "Start here. Go anywhere" may inspire them to do just that.

Starbucks This Starbucks ad is successful in making the recipient feel like they are receiving special treatment. It reads 'Early access to a rare and exquisite coffee", this is a smart way of tricking the consumer to respond to the ad in a hurry before everybody else can have the advertised coffee.

American Apparel American Apparel uses bold text to grab the viewers attention. The simple navigation bar and sans serif font makes this layout extremely pleasing to the eye. It doesn't have much going on besides the images of featured products. This is a smart marketing strategy by only showing a few key items to draw the consumer in rather than overwhelming them with information.

Eden Design Eden Design uses a simple layout theme to get their message across. The whole site is done is grayscale whereas all of their most important information is in bright purple. The reader is immediately drawn to the bold title and without even reading the other text they are aware of what the newsletter is saying and can choose to read on. The shapes of the photographs at the top have a very interesting balance; all images are going in the same direction leading the viewer across the page.